As the saying goes -- necessity is the mother of invention.
People start businesses for different reasons. For some, starting a business is a great way to invest money they already have to make it grow into more.
For me, starting a business was a way to change my life. It was do or die.
The key was allowing myself to think big. And knowing that this wasn’t just about me. This was about decolonizing the bath and body aisle. About building a team of kickassjefasin support of an entire Nopalera community. About creating a high-end Latina brand that challenges mass-market expectations.